Haworth is a company that produces ergonomic and well-designed office furniture. They wanted a modern and fresh approach to their marketing communications for their new range of furniture – Bamboo.

A complimentary gift for their launch party came in the form of wheatgrass seeds, premixed with soil, in a spiffy little box. Called “Out of the Box”, this creative gift would simply grow when water was added. All one had to do was name the plant. This conveys the benefits of Bamboo, which are creativity, originality, growth, versatility and harmony.